November the 22nd I too part in a research (as a guinea pig) on ways of making a stiletto more comfortable using rapid manufacturing and digital media. The project is being lead by Philip Delamore from London college of Fashion. The team included podiatrist, and the engineer company Within. From earwigging I was inspired because I feel this approach with research from specialist along with rapid manufacturing is exactly where innovation and future footwear will be. Companies such as Freedom Creation based in Amsterdam started in 2000. They are a research company specializing in 3D printing. With 3D printers being predicted as costing as low as £300 for a reduced model the dream or soon to be a reality is that we can “order” designed objects on line and print out our purchase at home.
This has a huge impact on distribution and markets. As the founders state…
“Product lifespan decreases, while the amount of new products pushed to the market is ever increasing. This is not a functional global vision for the future. Most of these products are tailored for the unidentified masses, which due to this fast “push to market” approach, will only decrease the design quality and increase waste on our planet. And most of these consumer products are still produced via an old fashioned (a century) mass production infrastructure, which equals to large stock, high manual labor, big investments, long distance transportation, army of employees etc.”
To me this is the juicy stuff that I could delve into for market and cultural research. I thought best to use resources at LCF, a great place to start with contacting Philip Delemore requesting an interview and running by him the idea for my cultural studies essay…
I asked in an email…Philip’s response is in red.
2. Would it be possible to interview you in prep for my cultural studies essay. I am forming it right now but am thinking it might be something like… ” Does the fashion industry inhibit innovation is woman’s footwear designs” I think you need to reframe this-innovation in design is not the issue, as continual new designs are “innovative”, it is the functional innovation which is perhaps inhibited by fashion/marketing being the drivers of development rather than comfort or performance, in contrast to the sports and leisure markets-it would be interesting to look at how much the functional is used as marketing eg. Geox/MBT/FitFlop etc
This made me realize my definition of design is deeply rooted in a product and furniture background where ideally the design is the structure, comfort and performance thus “innovation”.
So I meet with Marloes Ten Bhomer….
She is lovely and an inspirational designer. Two points she said stuck with me.
When I asked “How do you deal, evaluate your designs and have the motivation to keep working with unfamiliar asthetics?” Her response was if something does not look right or strange if means the design is not fitting the concept.
The second was her aim